CUSP Analytics Custom Icons

The Child Universal Success Platform (CUSP) is a non-profit organization that focuses on improving the lives of children by providing access to education and healthcare. To enhance the user experience and increase engagement, CUSP decided to commission a custom icon design project to add unique visual elements to their platform. CUSP worked with me to create a set of custom icons that represent various features and functionalities within the platform. The icons were designed to be simple, visually appealing, and easy to understand, even for non-technical users. I used a combination of hand-drawn sketches and digital tools to create a set of icons that were in line with the overall look and feel of the CUSP platform. To ensure consistency and usability, I created a comprehensive style guide for the icons, including guidelines for color, size, and spacing. The custom icons were implemented into the CUSP platform, and the results were overwhelmingly positive. User engagement increased, and feedback from users was overwhelmingly positive, with many users commenting on how the custom icons made the platform easier to use and navigate. In conclusion, the project demonstrated the importance of investing in high-quality design to improve the user experience and drive engagement. Key work: Custom icons Landing page illustration Brand Iconography Landing page design