Atelier Kosturanov Logo & Brand Identity
When my artist website kosturanov.com was upgraded with a new Print Shop section, I was confronted with the struggling task of designing for oneself. For my design to be effective, I knew I was supposed to represent one key visual, a trademark, that would instantly tell people this is my brand signature and would connect them to my story and artistic work. Going through my artwork over the years and being in touch with fans and buyers of my paintings, I came to a conclusion that my work had one instantly recognizable visual, and that was The House. Once I figured the main element, it was easy to incorporate it in my overall branding for the print shop on my website. I am hopeful I created a brand for something I really love and care about and it shows in what I created.
Brand Color Palette