Dansk Inkasso Logo & Style Guide
Dansk Inkasso is a Danish debt collection company that specializes in recovering outstanding payments from delinquent debtors.
I approached this project with the idea of creating a logo that is simple yet striking. The symbols consists of two differently sized circles in blue and light blue color that come together in one part of the circle, creating a very light blue color. The logo's design reflects Dansk Inkasso's core values of professionalism, reliability, and efficiency. The blue and light blue color combination is commonly associated with trust, dependability, and credibility, which are all vital qualities that a debt collection company needs to build trust with clients and debtors.
The two circles in the logo represent the two main stakeholders in the debt collection process – the creditor and the debtor. The larger circle represents the creditor, while the smaller circle represents the debtor. The fact that the two circles come together in one part of the circle symbolizes the debt collection process, which brings both parties together to resolve outstanding payments.
The logo's overall design is simple and clean, emphasizing the company's focus on effective and efficient debt collection. The use of a very light blue color created by the merging of the blue and light blue circles also conveys a sense of calm and clarity, indicating that Dansk Inkasso can help clients navigate the often stressful and confusing process of debt collection.
Brand Style Guide