Dansk Inkasso Logo & Style Guide

Dansk Inkasso is a Danish debt collection company that specializes in helping businesses recover outstanding payments in a professional and reliable way. When approaching the design of their logo, my goal was to create a mark that is simple, clear, and immediately trustworthy, while still carrying symbolic depth. The final design is built around two circles, one larger, one smaller, set in blue and light blue. Where the two shapes overlap, a new shade of blue emerges. This visual intersection became the essence of the logo: it represents the meeting point between the creditor and the debtor, brought together through the debt collection process. The larger circle symbolizes the creditor, while the smaller represents the debtor. Their overlapping area conveys resolution, dialogue, and clarity—the very outcome Dansk Inkasso strives to achieve. The color palette reinforces this message: blue and light blue are tones widely associated with trust, dependability, and stability, qualities essential in a sector where credibility is paramount. The overall form is minimal, geometric, and calm. The lightness created by the merging colors adds a subtle sense of reassurance, suggesting that Dansk Inkasso not only resolves financial matters, but also helps ease the stress and uncertainty often tied to debt collection. Through this design, my goal was to create a visual identity that is both professional and human—a symbol that communicates reliability, efficiency, and fairness in a clear and memorable way. https://inkasso.dk/ Key work: Brand Logo I Brand Style Guide