LiftPeak Logo & App Icon Design

LiftPeak is a new-generation fitness app designed to transform motivation into accountability. It helps users stay committed to their fitness goals by allowing them to stake money on their progress, if they stay consistent, they earn rewards- if they don’t, they lose their stake. Instead of relying on familiar gym clichés, the design focuses on geometric strength and movement. The new logo was inspired by one of the most iconic gym objects- the hexagonal weight plate. This instantly recognizable shape became the foundation for a symbol that represents strength, stability, and progress. Its geometric form echoes the idea of lifting and reaching a peak, aligning with the brand’s name and mission. The mark is built from layered hexagonal shapes, creating a sense of movement and elevation. This upward rhythm reflects progress and personal growth, while the clean, modern typography ensures clarity and balance. Together, the symbol and wordmark form a confident and motivating identity system that feels equally at home on a mobile app icon, digital interface, or gym apparel. This new logo defines LiftPeak as more than a fitness tracker, it’s a platform built on challenge, motivation, and the strength of community. Key Work: Logo Design