Medica Logo & Branding
Medica is a private health facility in Strumica. It started as a General Medicine Practice and over time it developed gradually, increasing its number of employees and departments of expertise, so now the facility has two general medicine offices, a psychiatric office, a gynecological obstetrics office, an occupational medicine office and a biochemical laboratory.
The task was to develop a new identity and brand guidelines for the health facility, backed with a few requirements from the client - professionalism, humanism and deep care for the patients.
The logo I designed combines all elements from my client’s list, it looks both professional and instantly shows its love and care for their patients. The main letter M is both a heart, additionally emphasized by the use of warm colors - purple and yellow.
Brand Color Palette