Smartclick Brand Identity & Guidelines

SmartClick is a forward-thinking Web and SEO Agency that specializes in getting businesses to the first page of Google and ensuring they stay there. Their unique approach integrates website development and SEO into one coherent service, helping clients achieve visibility, growth, and long-term digital success. The leadership team at SmartClick was ambitious to stand out in a competitive international market. They wanted a strong, memorable, and modern visual language that reflected their expertise and promise of delivering measurable results. I collaborated closely with SmartClick’s marketing team to design the company’s complete visual identity. This included the Logo, Color Palette Brand guidelines, Stationery design, Banner design and Merchandise design that visually reinforced the company’s services. The new logo features a sharp and minimalistic form that communicates precision and intelligence. The typography is bold yet clean, creating a balance between professionalism and approachability. The color palette was designed to be striking and memorable, ensuring visibility both online and offline. As part of the brand system, I also created guidelines that defined the use of colors, typography, and visual assets. These ensure that SmartClick maintains a unified look and feel across its digital presence, marketing campaigns, and printed materials. The new identity was well-received both internally and externally. Clients responded positively to the boldness and clarity of the design, while the SmartClick team embraced the new system as a true reflection of their values: being smart, reliable, and result-driven. Overall, the redesign of SmartClick’s visual identity successfully modernized the company’s image and established a strong, recognizable presence in the digital marketing world. The result is a brand that not only communicates intelligence and precision but also builds trust with clients seeking long-term growth online. https://smartclick.agency/ Key work: Brand Logo I Color Palette I Stationery design I Merchandise design