Goce Delchev University Logo & Brand Guidelines

University Goce Delchev is a prestigious institution of higher learning located in the city of Shtip, North Macedonia. Recently, the university underwent a rebranding process that included the redesign of their logo. The new logo features a modern and stylized version of the historical building in which Goce Delchev once taught and now is the building of the Rectorate. The words "University Goce Delchev" are written in all caps next to the symbol. The letters "UGD" are designed to form a stylized shape, which is meant to symbolize the spirit of knowledge, innovation, and progress. The university's leadership team recognized that the old logo was outdated and did not accurately represent the institution's values and mission. I designed the new logo to reflect the university's commitment to excellence in education and research, as well as their dedication to serving the community. I created three different versions of the logo, this version was voted in by a majority of students and professors, ensuring that the new identity reflects both tradition and the forward-looking values of its academic family. The new logo was well-received by the university community, including students, faculty, staff, and alumni. It will be used on various marketing and promotional materials, including the university's website, social media accounts, and official documents. As part of the rebranding, I also created a comprehensive brand book. This document establishes clear guidelines for how the logo, colors, typography, and visual elements should be used across all platforms. It ensures consistency in the university’s communications, from digital media to print materials, helping maintain a strong and unified identity over time. Overall, the redesign of the University Goce Delchev logo was a successful rebranding effort that helped modernize the university's image and better communicate their values and mission to the world. https://www.ugd.edu.mk/en/home/ Key work: Brand Logo Brand Book Brand Guidelines